McCann Podgorica achieved great success at the recent Weekend Media Festival in Rovinj, where the Festival jury, made up of professional journalists specialized in marketing, included the agency’s “Do not be late” project in the top 25 campaigns implemented in the territory of Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia last year.

- At this year’s BalCannes, although it competed against more than 80 works from 60 agencies, prominent journalists included our work among those that represented the best marketing production in the region over the past year. The success is even greater because our work was the only one from Montenegro, and this was also the first presentation of a project from our country at the Festival, said Marijana Kovačević, Managing Director at McCann Podgorica.

The three basic criteria for the evaluation of submitted works were: originality of the creative idea, the quality of its implementation and success on the market.

McCann Podgorica presented itself with a campaign “Do not be late”, which was organized last year on the occasion of the Breast Cancer Awareness Month. Within a three-minute film, the creative team of the agency managed to unite all the creative materials, briefly describing the challenges set and the market context, as well as the chosen solution and the results of the campaign.

- In Montenegro, unfortunately, in most cases, breast cancer is detected only when it is in the late stages. However, this disease can be cured if detected in time. The campaign “Do not be late” emphasized the importance of prevention in the fight against this terrible disease. Through the work on this project, as a socially responsible company, we wanted to influence the consciousness of the people and show that prevention is the best medicine. I would emphasize the excellent cooperation on this project with the Client Hoffman-LaRoche, said Kovačević.

McCann Podgorica operates within the I&F McCann Grupa – the largest communication system in Southeast Europe, whose unified ownership structure includes a system of agencies in eight countries of the region, diversified according to the key disciplines.