Agency McCann Podgorica operates within AMA Group, a collaborative platform for the development and synergy in the fields of creativity, strategy, excellence, and passion, connecting eight dynamic markets in Southeast Europe: Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. Belonging to the Group provides agencies with access to shared resources, tools, and knowledge, enabling the exchange of experiences, team integration, and the development of a strong talent hub. Thanks to this, our partners have all the services necessary for their business development under one roof and, in one place. AMA Group is part of Slovak Across Media Holding.

McCann agencies within AMA Group are part of the largest international network of agencies gathered within the McCann Worldgroup, founded in 1902, one of the largest agency networks in the world with a presence in over 180 cities, in more than 120 countries. McCann Worldgroup is owned by Interpublic Group of Companies (IPG), one of the world's largest multinational communications companies.

McCann agencies operating in the SEE region have received over 800 awards at domestic and international festivals, including two lions at the world's most important advertising festival "Cannes Lions".